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type="text/css"></style> <div id="ct" class="ct2 wp cl"> <div class="mn"> <div class="bm_haa cl"> <div class="bm_h cl"> <a href="http://www.oecr.com/portal.php?mod=rss&catid=57" class="y xi2 rss" target="_blank" title="RSS">订阅</a><h1 class="xs2">文章</h1> </div></div> <div class="kjkjb"> <div class="bm vw" style="margin-bottom:0;"> <div class="h hm"> <div class="zxtoux"><img src="http://www.oecr.com/uc_server/avatar.php?uid=10207&size=small" /></div> <h1 class="ph">东芝发力海外LED照明业务，开始在欧洲和美国销售灯泡型产品 </h1> <p class="xg1"> 时间：2010-7-22 10:40<a class="zz" href="home.php?mod=space&uid=10207">作者：乏味</a> 阅读<em id="_viewnum">(1044)</em> 评论: 0</p> <div class="zxfb" ><a href="http://www.oecr.com/portal.php?mod=rss&catid=57" class="y xi2 rss" target="_blank" title="RSS">订阅</a></div> </div> <!--[diy=diysummarytop]--><div id="diysummarytop" class="area"></div><!--[/diy]--> <div class="s"> <div class="ss"><div><span>导读： </span>东芝开始发力开展海外LED照明业务。该公司计划扩大以LED照明产品为中心的“新照明系统业务”，力争2015年度使全球销售额达到3500亿日元。作为其中的一环，该公司决定在海外销售灯泡型LED照明产品。</div> </div> <!--[diy=diysummarybottom]--><div id="diysummarybottom" class="area"></div><!--[/diy]--> <div class="d"> <!--[diy=diycontenttop]--><div id="diycontenttop" class="area"></div><!--[/diy]--> <table cellpadding="0" cellspacing="0" class="vwtb"><tr><td id="article_content"><P>东芝开始发力开展海外LED<a href="http://light.oecr.com" target="_blank" class="relatedlink">照明</a>业务。该公司计划扩大以LED照明<a href="http://b.oecr.com/sell" target="_blank" class="relatedlink">产品</a>为中心的“新照明系统业务”，力争2015年度使全球销售额达到3500亿日元。作为其中的一环，该公司决定在海外销售灯泡型LED照明产品。 <BR><BR>为了进行市场调查等，东芝已经在欧洲的法国、德国和英国，在北美的美国设置了办公室。其中，东芝的子公司——东芝系统法国已从2010年1月开始在法国销售灯泡型LED照明产品（东芝照明技术生产）（图1）。该公司通过批发商向普通消费者等进行销售。2010年在法国的LED照明产品的销售目标为60万个。 <BR><BR>在海外销售LED照明产品，重要的是要立足于不同地区的商业惯例、用户的喜好以及文化差异等。例如，在欧洲，人们大多不太喜欢太明亮的照明产品。另外，“欧洲人追求具有情趣的照明，例如制造光影对比度，以便享受氛围等”（东芝新照明系统业务统括部海外市场战略推进室室长小仓正广）。而且，“欧洲人非常钟爱烛光”（小仓正广）。因此，灯泡色较受欢迎。所以在法国，除了色温度为4000K的白色外，还销售2700K的灯泡色品种。不过，即使同为灯泡色，不同地区的人的喜好也不同，因此在法国以外销售时，还可能改变包括色温在内的各种性能参数。</P> <P><A href="http://www.oecr.com/data/attachment/portal/201007/22/103900lp31ichiv1ggigpz.jpg" target=_blank><IMG src="http://www.oecr.com/data/attachment/portal/201007/22/103900lp31ichiv1ggigpz.jpg"></A></P> <P>图1：东芝照明技术的灯泡型LED照明产品“E-CORE” <BR><BR>商业惯例也各不相同。在日本，照明产品多在家电量贩店等处销售，但在欧洲，家电量贩店几乎不销售，而是主要在大型超市和建材超市（Home Center）等处销售。 <BR><BR>LED照明产品也产生了新的流通渠道。例如，“法国出现了只销售LED照明产品的零售店”（东芝的小仓）。而在美国，提供节能设施的施工及管理等服务的ESCO（Energy Service Company）购买了东芝的LED照明产品，小仓充满期待地表示，“将来这可能会发展成大型的销售渠道”。“除了现有的销售渠道外，如果不获取这种新的流通渠道，将很难获得份额首位宝座”（小仓）。 <BR><BR>今后，除了欧洲和北美外，东芝还计划将LED照明业务扩大至中国、印度、俄罗斯、巴西以及中东等新兴市场国家。（记者：根津 祯） </P></td></tr></table> <!--[diy=diycontentbottom]--><div id="diycontentbottom" class="area"></div><!--[/diy]--> <script 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