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type="text/css"></style> <div id="ct" class="ct2 wp cl"> <div class="mn"> <div class="bm_haa cl"> <div class="bm_h cl"> <a href="http://www.oecr.com/portal.php?mod=rss&catid=57" class="y xi2 rss" target="_blank" title="RSS">订阅</a><h1 class="xs2">文章</h1> </div></div> <div class="kjkjb"> <div class="bm vw" style="margin-bottom:0;"> <div class="h hm"> <div class="zxtoux"><img src="http://www.oecr.com/uc_server/avatar.php?uid=54876&size=small" /></div> <h1 class="ph">怎么争取到更多订单？光电展会后如何跟进客户 </h1> <p class="xg1"> 时间：2017-11-21 09:19<a class="zz" href="home.php?mod=space&uid=54876">作者：update</a> 阅读<em id="_viewnum">(1212)</em> 评论: <a href="http://www.oecr.com/portal.php?mod=comment&id=6084&idtype=aid" title="查看全部评论"><em id="_commentnum">5</em></a></p> <div class="zxfb" ><a href="http://www.oecr.com/portal.php?mod=rss&catid=57" class="y xi2 rss" target="_blank" title="RSS">订阅</a></div> </div> <!--[diy=diysummarytop]--><div id="diysummarytop" class="area"></div><!--[/diy]--> <div class="s"> <div class="ss"><div><span>导读： </span>展会是很多光电企业常用并且有效的营销手段，每一次展会的投入都希望能够帮助技术人员开拓眼界和学习到新知识，并且应用到未来的工作。</div> </div> <!--[diy=diysummarybottom]--><div id="diysummarybottom" class="area"></div><!--[/diy]--> <div class="d"> <!--[diy=diycontenttop]--><div id="diycontenttop" class="area"></div><!--[/diy]--> <table cellpadding="0" cellspacing="0" class="vwtb"><tr><td id="article_content"><div> 展会是很多光电<a href="http://b.oecr.com/company" target="_blank" class="relatedlink">企业</a>常用并且有效的营销手段，每一次展会的投入都希望能够帮助技术人员开拓眼界和学习到新知识，并且应用到未来的工作。在展会中我们可以争取到更多的客户和订单，扩大企业的的知名度和影响力。今天就为大家分享一位光电行业工作者的经验，主要分享的是展会后如何跟进客户，争取到更多的订单。</div><div><br></div><div><p style="text-align: center;"><a href="data/attachment/portal/201711/21/091904yee0liae0095i2e1.jpg" target="_blank"><img src="data/attachment/portal/201711/21/091904yee0liae0095i2e1.jpg"></a></p></div><div><br></div><div> 01 一切才开始</div><div><br></div><div> 展会的结束只是意味着营销工作刚刚开始。真正起到作用的是展会后的及时跟进。</div><div><br></div><div> 02 将客户分类</div><div><br></div><div> 根据展会上的实际情况，将客户分为正式客户，潜在客户，无效客户。正式客户指的是老客户。潜在客户是指对你的<a href="http://b.oecr.com/sell" target="_blank" class="relatedlink">产品</a>有明确的订购意向，需要进一步跟进，确定一些细节即可订货的客户。无效客户是指仅在展会上留下名片，没有进行过交流，对方只是收集一些<a href="http://theory.oecr.com" target="_blank" class="relatedlink">资料</a>的客户。将这些客户进行梳理，以备下一步工作的开展。</div><div><br></div><div> 03 与客户联系</div><div><br></div><div> 给每位客户发一下邮件。最好不要群发，邮件中体现上次展会的内容，对重点客户要重点联系。分清主次，附件中可以添加适当的东西，比如展会的合影等等。</div><div><br></div><div> 04 跟客户回复</div><div><br></div><div> 当发出去的邮件得到回复时，对回复的内容要认真阅读。摸清客户的真实想法，进行针对性的客户回复。比如客户需要某款产品的报价，那就专门为客户制作报价单。</div><div><br></div><div> 05 客户再跟进</div><div><br></div><div> 如果客户对你的产品和报价比较满意，则要想办法让他订购你的产品。比如订购的数量，时间和交易条件等等。用这些来引导客户进入正题。如果你发了邮件客户没有反应，可以过一个月后再发一封与上次有一些变化的邮件，如果仍然没有回复，则要考虑客户是不是对你的产品感兴趣，频繁地发邮件会引起客户的反感。</div><div><br></div><div> 06 聊其他产品</div><div><br></div><div> 对于展会上的客户，除了跟他们推荐主要产品外，还可以推荐其他的产品；除了推荐线下的产品，还可以推荐一些线上的产品，为客户的实际需求着想。</div><div><br></div><div> 以上就是跟大家分享的展会后如何跟进客户，争取到更多的订单。在当今<a href="http://electronic.oecr.com" target="_blank" class="relatedlink">电子</a>商务行业发达的时代，线上也有很多实用和实惠的产品。最后跟光电行业的朋友们推荐一个优秀的线上光电产品平台，见下图。有兴趣的朋友们可以转转。</div><div><br></div><div><p style="text-align: center;"><a href="data/attachment/portal/201711/21/091911rijpwphiviv0gp6q.jpg" target="_blank"><img src="data/attachment/portal/201711/21/091911rijpwphiviv0gp6q.jpg"></a></p><p style="text-align: center;"><br></p><p style="text-align: center;"><a href="data/attachment/portal/201711/21/091924q77vt4z57tk7uzz7.jpg" target="_blank"><img src="data/attachment/portal/201711/21/091924q77vt4z57tk7uzz7.jpg"></a></p></div><div><br></div><div><br></div></td></tr></table> <!--[diy=diycontentbottom]--><div id="diycontentbottom" class="area"></div><!--[/diy]--> <script src="data/cache/home.js?eOg" type="text/javascript"></script> <div id="click_div"><table cellpadding="0" cellspacing="0" class="atd"> <tr><td> <a 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