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type="text/css"></style> <div id="ct" class="ct2 wp cl"> <div class="mn"> <div class="bm_haa cl"> <div class="bm_h cl"> <a href="http://www.oecr.com/portal.php?mod=rss&catid=57" class="y xi2 rss" target="_blank" title="RSS">订阅</a><h1 class="xs2">文章</h1> </div></div> <div class="kjkjb"> <div class="bm vw" style="margin-bottom:0;"> <div class="h hm"> <div class="zxtoux"><img src="http://www.oecr.com/uc_server/avatar.php?uid=54876&size=small" /></div> <h1 class="ph">为什么说激光整平机行业低价竞争不可取 </h1> <p class="xg1"> 时间：2016-9-20 16:44<a class="zz" href="home.php?mod=space&uid=54876">作者：update</a> 阅读<em id="_viewnum">(1183)</em> 评论: <a href="http://www.oecr.com/portal.php?mod=comment&id=4828&idtype=aid" title="查看全部评论"><em id="_commentnum">5</em></a></p> <div class="zxfb" ><a href="http://www.oecr.com/portal.php?mod=rss&catid=57" class="y xi2 rss" target="_blank" title="RSS">订阅</a></div> </div> <!--[diy=diysummarytop]--><div id="diysummarytop" class="area"></div><!--[/diy]--> <div class="s"> <div class="ss"><div><span>导读： </span>在激光整平机行业，消费者对于商家的各式促销都已司空见惯，运用价格武器抢占市场，已成为激光整平机企业最常采取的一种竞争手段。不可否认，价格战曾经也是一种不错的竞争策略，可在行业整体利润不断下降的当下，频 ...</div> </div> <!--[diy=diysummarybottom]--><div id="diysummarybottom" class="area"></div><!--[/diy]--> <div class="d"> <!--[diy=diycontenttop]--><div id="diycontenttop" class="area"></div><!--[/diy]--> <table cellpadding="0" cellspacing="0" class="vwtb"><tr><td id="article_content"><div> 在<a href="http://laser.oecr.com" target="_blank" class="relatedlink">激光</a>整平机行业，消费者对于商家的各式促销都已司空见惯，运用价格武器抢占市场，已成为激光整平机<a href="http://b.oecr.com/company" target="_blank" class="relatedlink">企业</a>最常采取的一种竞争手段。不可否认，价格战曾经也是一种不错的竞争策略，可在行业整体利润不断下降的当下，频繁的价格战是企业必胜的法宝，还是伤害了竞争双方的“双刃剑”?价格战到底是给消费者带来了实惠，还是扰乱了市场?</div><div><br></div><div> <b> 价格战频发绝非偶然</b></div><div><b><br></b></div><div> 目前我国激光整平机产业频繁爆发价格战，这绝非偶然，而是由当前产业所处的发展环境及发展阶段决定的，发生有其必然性。激光整平机产业内的价格战，以降价为主要特征，是激光整平机企业为追求利益最大化，在竞争激烈的当前产业环境下，提高市场占有率的一种惯用手段。激光整平机企业要想在残酷的市场竞争环境中生存和发展，抢占市场份额是必要条件，而价格战作为抢占市场最有效和最灵验的手段，受到激光整平机企业的青睐也在情理之中。</div><div><br></div><div> 近些年来，激光整平机行业内呈现出了不同程度的产能过剩，不少企业面临巨大的生存危机，而行业创新意识普遍缺乏，<a href="http://b.oecr.com/sell" target="_blank" class="relatedlink">产品</a>同质化现象严重，市场营销水平低下……面对这样的困境，大部分企业除了降价，无计可施。更多的中小企业在市场经济竞争中都是被逼参与价格战，由于自身企业实力、规模程度等与大企业不可同日而语，结果往往是损失惨重，市场沦陷，利益受损。</div><div><br></div><div> <b>无序价格竞争弊大于利</b></div><div><b><br></b></div><div> 激光整平机行业企业数量太多了，而且又以中小企业为主。中小激光整平机企业在发展的过程中，往往重扩大生产规模、轻创新、轻科技经费投入;重量的扩张、轻质的提升。这种一味追求量的扩张来抢占市场，不注重产品研发的现象，最终结果只能导致重复生产低档产品。低档产品产能过剩，无疑又加剧了同行业之间在国内外市场的无序价格竞争，导致企业利润大幅度下降。</div><div><br></div><div> 价格战是弊大于利的，从企业角度来说，一些中小型激光整平机企业对自身资金链预算、分析不够深入，不管是迫于竞争压力降价，还是盲目跟风打价格战，最终导致资金链断裂，企业老板不堪重负纷纷跑路;从产品角度来说，不少中小型激光整平机企业为了在价格战的漩涡中求得生存，都在不断挑战产品质量的底线，严重影响了大众对行业的认知度和信心，进而严重影响企业乃至行业的发展。</div><div><br></div><div>价格战虽然对消费产生了巨大的刺激，但其负作用十分明显。当前激光整平机行业的价格战已经陷入恶性竞争的泥潭，弊多利少，无疑是在透支整个的未来。</div><div style="text-align: center;"><p><a href="data/attachment/portal/201609/20/164421e00e7nj8bw5bqdzm.jpg" target="_blank"><img src="data/attachment/portal/201609/20/164421e00e7nj8bw5bqdzm.jpg"></a></p><p class="MsoNormal" align="left" style="text-align: center;"><span style="mso-bidi-font-size:10.5pt;font-family:宋体;mso-bidi-font-family:宋体; mso-font-kerning:0pt;mso-bidi-language:AR">欢迎关注光电<a href="http://news.oecr.com" target="_blank" class="relatedlink">资讯</a>微信公众号，每天将由光电工程师<a href="http://club.oecr.com" target="_blank" class="relatedlink">社区</a>网站<span lang="EN-US">(oecr.com)</span>编辑团队为您精选行业动态，科技资讯，技术解析，光电<a href="http://www.oecr.com/portal.php?mod=list&catid=62" target="_blank" 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