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class="ss"><div><span>导读： </span>商业照明，似乎成了2016年价格战漩涡中的照明企业寻求突破的新切入点。</div> </div> <!--[diy=diysummarybottom]--><div id="diysummarybottom" class="area"></div><!--[/diy]--> <div class="d"> <!--[diy=diycontenttop]--><div id="diycontenttop" class="area"></div><!--[/diy]--> <table cellpadding="0" cellspacing="0" class="vwtb"><tr><td id="article_content"><div>商业<a href="http://light.oecr.com" target="_blank" class="relatedlink">照明</a>，似乎成了2016年价格战漩涡中的照明<a href="http://b.oecr.com/company" target="_blank" class="relatedlink">企业</a>寻求突破的新切入点。</div><div><br></div><div> <b> 精品亮相，缔造专业品牌形象</b></div><div><br></div><div> 此次C-star国际零售业与设备展上，<a href="http://b.oecr.com/sell" target="_blank" class="relatedlink">产品</a>涵盖了珠宝专用灯、小角度射灯、服装展示灯、商超生鲜灯和一体化轨道灯等多个品类商照产品。</div><div><br></div><div> 据了解，市场上传统低端珠宝灯很多存在眩光严重、显色性较差的情况，无法呈现珠宝本真的色彩和璀璨。而专门用于钻石或多切割面的珠宝，光色接近自然光线，能够让珠宝充分展示出纯净璀璨的奢华效果；出色的显色性让彩色宝石和贵金属色彩还原更真实；尖端的散热技术又保证了低热辐射量和光源灯具的超长寿命。</div><div><br></div><div> LED作为一种新的光源解决方案，在食品照明领域取得了突飞猛进的发展。LED通过增加红色显色效果，优化肉类、水果、蔬菜的色彩，使食品看起来更新鲜美味。LED提供出色的光效和高质量的光强，是传统卤素灯的完美替代光源。瞬间启动即达到标准色温，有效消除金卤灯启动时为绿色的困扰。冷启动技术，更可适应零下30度的冷藏环境使用，是商超食材柜台的理想照明产品。</div><div style="text-align: center;"><p><a href="data/attachment/portal/201606/07/140711sczxbr0f0zbmbbns.jpg" target="_blank"><img src="data/attachment/portal/201606/07/140711sczxbr0f0zbmbbns.jpg"></a></p></div><div style="text-align: right;"><br></div><div><span style="line-height: 1.8em;"> 模特区采用精心研发设计的混色光，三种色温混合，专门针对水洗牛仔织物，此照明方案令原本普通照明下暗淡的水洗牛仔服饰更加生动鲜亮，有层次感。</span></div><div><span style="line-height: 1.8em;"><b><br></b></span></div><div><div><b>服务致胜，关注商照核心需求</b></div><div><br></div><div> 现阶段商业照明行业已经进入以服务为导向的全新发展阶段。企业通过为客户消除后顾之忧，从而实现品牌价值的提升。关仲文认为，商业照明2.0时代，除了出色的照明设计和优秀的光源产品，更应重视客户的体验，提升自己的服务质量。</div><div><br></div><div> “前期，大多数LED企业往往是重产品而轻服务，随着照明行业的不断发展，LED企业才逐步开始考虑——照明效果是否恰当地塑造了空间形态、照明数量与质量是否有效地配合了作业功能、灯光是否对消费者生理和心理产生积极影响等问题，现阶段由于系统设计介入程度的增加，使得商业照明的服务属性开始浮现。”“这种服务贯穿售前、售中和售后整个过程，包括前期在系统设计方面为市场和客户的需求提供个性化服务；中期生产制造、物流配送、技术指导；后期快速响应、维修保养等。”</div><div><br></div><div> 商业照明未来的核心需求是满足人的需求。因此，商照未来发展趋势更多地从人的需求来考虑。</div><div><br></div><div><b> 主动出击，加紧多元化渠道渗透</b></div><div><br></div><div> 随着互联网时代的到来，照明行业也面临着一定的变革。<span style="line-height: 1.8em;">越来越多的传统渠道照明企业开始重视电商渠道开发，通过线上销售的形势推广品牌，在保证产品质量的前提下，兼具性价比优势，借此开拓更广阔的市场。</span></div><div><br></div><div> 除此之外，<span style="line-height: 1.8em;">企业如果想真正做强做大，最大的立脚点还是在通用照明领域，而不是局限于工程照明领域，基于这种考虑，很多商家也改变了发展的思路，从工程项目的产品开发，逐步转向工程渠道，最后向流通渠道推进，随着市场的认可，消费者接受了，通用照明产品将是市场主流。</span></div></div><div style="text-align: center;"><p><a href="data/attachment/portal/201606/07/140529nbkj4591l14k996z.jpg" target="_blank"><img src="data/attachment/portal/201606/07/140529nbkj4591l14k996z.jpg"></a></p><p>欢迎关注光电<a href="http://news.oecr.com" target="_blank" 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