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</span>根据相关数据显示：2012年安防行业全年增长率约为16.8%，相对与2011年，下降幅度略为明显。2012年的安防行业总产值，预计可达3240亿元左右。其中产品市场占41%，约1365亿元，工程和服务占59%，约1965亿元。安防行业在 ...</div> </div> <!--[diy=diysummarybottom]--><div id="diysummarybottom" class="area"></div><!--[/diy]--> <div class="d"> <!--[diy=diycontenttop]--><div id="diycontenttop" class="area"></div><!--[/diy]--> <table cellpadding="0" cellspacing="0" class="vwtb"><tr><td id="article_content">近几年来，伴随着平安城市、科技强警等项目的建立，安防<a href="http://b.oecr.com/company" target="_blank" class="relatedlink">企业</a>在全国各地繁茂兴起。同时，由于安防行业的准入门槛低、标准化缺乏，安防企业的发展良莠不齐;在安防行业发展大方向高速增长的同时，开始呈现式微疲态。所幸，及时的转型调整，促使安防行业创新步伐加快，整体技术水平大幅提升。根据相关数据<a href="http://display.oecr.com" target="_blank" class="relatedlink">显示</a>：2012年安防行业全年增长率约为16.8%，相对与2011年，下降幅度略为明显。2012年的安防行业总产值，预计可达3240亿元左右。其中<a href="http://b.oecr.com/sell" target="_blank" class="relatedlink">产品</a>市场占41%，约1365亿元，工程和服务占59%，约1965亿元。安防行业在2012年全年，实现增加值约380亿元。<br> <br>2013年，相信整个安防市场仍旧会保持快速增长的趋势。但是，有哪些方面值得我们特别关注呢?以下，我们将依照市场上最新流行的安防行业“六维<a href="http://theory.oecr.com" target="_blank" class="relatedlink">理论</a>”，对2013年我国安防行业的发展动向做一展望。<br><br>第一维：战略<br><br>从整个安防行业的发展趋势来看，数字化、网络化、高清化、智能化是2012年安防行业的热门关键词，这也在一定程度上折射出行业的发展方向。而安防企业的战略是否能及时贴合这种趋势，也成为企业发展的关键因素。包括朗驰欣创在内的一些主流安防企业都基本制定了类似的战略，<br><br>第二维：产品<br><br>产品是企业生存的基本，在安防行业中，高科技及实用性产品更能贴合行业的发展态势，是安防企业最需要去重视的产品研发方向。安防行业在2012年的市场竞争激烈，这也促使安防企业的创新步伐加快，行业整体技术能力稳步提升，尤其是在高清、智能、系统平台和视频监控<a href="http://opticaldesign.oecr.com" target="_blank" class="relatedlink">软件</a>方面，涌现出很多有亮点的高科技产品和实用性的产品。<br><br>同时，不得不提的是，安防产品不仅需要拥有高科技、实用性的产品性能，也需要在市场中呈现差异化、完整化的产品特色。而在这方面，朗驰欣创的优势则是，不仅具有从前端到后端完善的产品体系，更拥有业内领先的具有自主知识产权的智能视频分析等诸多前沿技术以及完善的整体应用解决方案。安防产品所展现出的多种特性，顺应整个行业的市场发展需求，这也将成为2013年安防行业寻求发展突破的重点环节。<br><br>第三维：渠道<br><br>安防行业的销售渠道建设一直都是企业关注的重点，近几年，安防行业的渠道规划初具规模，逐步形成了安防行业内部独有特色的渠道销售发展模式。首先从安防市场的反馈情况看，在金融、军队、司法等敏感和关键行业中，更多倾向于选择直营的合作模式，而其他行业更侧重于渠道代理经销的方式。两种营销模式组合，才能帮助安防企业在市场中屹立不倒。<br><br>第四维：绩效<br><br>安防企业的绩效实力，不仅仅是通过对企业的年度收益、固定资产或产品销量来评定。更需要有多方面的综合考量，无论是企业在行业中认可度，产品销售渠道以及固定的生产基地都是绩效实力强弱的重点因素。持续快速发展的朗驰欣创，在行业内外的认可度有口皆碑，在军队、司法、电力等行业的应用探索经验，在关键行业更有着良好的赞誉。<br><br>第五维：服务<br><br>服务体验，几乎是所有行业在近几年一直强调的发展关键。<br><br>哪怕说“服务为王”，也并不为过。聚焦于安防行业，因为地域经济实力、行业划分或发展方向上差异，各行各业对安防产品的要求也不尽相同，但在安防服务方面却有着一致的高标准、高要求。在这一方面，朗驰欣创拥有自身独特的售前、售中、售后的全过程服务流程和服务团队，并受到众多用户的认可和赞扬。<br><br>安防行业中服务体验所带来的影响力辐射，还在一步步的扩散。展望2013年的安防行业，“服务为王”的发展趋势也将逐渐成型，安防企业必然会更多的关注到安防服务体验这一方向，去更好地满足用户需求。服务体系的完善与否也决定了安防企业发展的实力和底气。<br><br>第六维：公关<br><br>公关对企业发展的重要性，在这个信息全面普及的年代愈发凸显。即便是在安防行业这样的专业领域中，企业在寻求进一步的发展壮大，更需要全面性的宣传力度普及，为企业在电视、报刊、网络等方向做全方位的推广。企业公关宣传所展现出的企业形象，都是对安防企业及产品实力的有效印证。<br><br>俗语有言，酒香也怕巷子深。在公关宣传方面，多家安防企业在2012年都给予了足够的重视，合理运用行业内的专业媒体对企业动态进行持续传播报道。朗驰欣创在2012年就参与了多场全国安防类展会，在各大知名行业网络媒体和平面媒体做宣传，进一步提升了企业和产品的公众形象，也让全国范围内的合作伙伴对朗驰欣创有更清晰、更全面的了解。安防行业在2013年的发展中，公关仍将担当重要角色，为安防企业提升品牌认可度和熟悉度的软实力。<br><br>安防行业历经30多年的发展，其产品、技术、服务等相对过去都有了重大突破。不管是2012年安防市场表现出的激烈竞争，还是2012年安防行业呈现出的创新转型，都在进一步加速了安防行业产业链模式的调整与整合。前文中建立于“六维理论”基础上对2013年安防行业的展望，也是给安防行业提供了更为科学可靠的发展方向。 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