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type="text/css"></style> <div id="ct" class="ct2 wp cl"> <div class="mn"> <div class="bm_haa cl"> <div class="bm_h cl"> <a href="http://www.oecr.com/portal.php?mod=rss&catid=58" class="y xi2 rss" target="_blank" title="RSS">订阅</a><h1 class="xs2">文章</h1> </div></div> <div class="kjkjb"> <div class="bm vw" style="margin-bottom:0;"> <div class="h hm"> <div class="zxtoux"><img src="http://www.oecr.com/uc_server/avatar.php?uid=54876&size=small" /></div> <h1 class="ph">低端数码相机遭智能手机挤压 </h1> <p class="xg1"> 时间：2011-9-14 16:05<a class="zz" href="home.php?mod=space&uid=54876">作者：update</a> 阅读<em id="_viewnum">(996)</em> 评论: <a href="http://www.oecr.com/portal.php?mod=comment&id=2393&idtype=aid" title="查看全部评论"><em id="_commentnum">1</em></a></p> <div class="zxfb" ><a href="http://www.oecr.com/portal.php?mod=rss&catid=58" class="y xi2 rss" target="_blank" title="RSS">订阅</a></div> </div> <!--[diy=diysummarytop]--><div id="diysummarytop" class="area"></div><!--[/diy]--> <div class="s"> <div class="ss"><div><span>导读： </span>随着市场对相机胶片需求的下降，以及带摄像头智能手机的兴起，传统相机厂商已受到了严峻的威胁。据悉，全球老牌胶片厂商柯达的业绩已经远低于巅峰时期。过去6年中，柯达有5年出现了亏损，目前的市值已不到6亿美元。</div> </div> <!--[diy=diysummarybottom]--><div id="diysummarybottom" class="area"></div><!--[/diy]--> <div class="d"> <!--[diy=diycontenttop]--><div id="diycontenttop" class="area"></div><!--[/diy]--> <table cellpadding="0" cellspacing="0" class="vwtb"><tr><td id="article_content"> 据一份最新中关村<a href="http://holographic.oecr.com" target="_blank" class="relatedlink">数码</a>相机调研报告指出，7月中国消费数码相机市场均价保持下降走势，从月初的1981元下降至月末的1932元，不过仍然高于6月的均价。8月市面上有近1/4的在售<a href="http://b.oecr.com/sell" target="_blank" class="relatedlink">产品</a>价格下降。<BR><BR> 7月和8月是一年一度各消费数码相机厂商更新秋季新品的时节，7月包括奥林巴斯、索尼、松下等多家厂商发布了数款秋季新品，旧产品的价格也在这两个月下调，意图清理库存为新品让路。<BR><BR> 对此，记者日前走访中关村各大<a href="http://electronic.oecr.com" target="_blank" class="relatedlink">电子</a>卖场发现，在数码相机原属销售旺季的8月，各大厂商虽然仍是大打价格战，但里面的味道却大大有别于以往。<BR><BR> 在海龙、鼎好、E世界这三大标志性卖场中，各主流品牌产品均价以下降为主。其中，索尼、松下和卡西欧8月均价下降的幅度超过百元。尤其是松下8月降价 303元，16款在售产品中有12款在8月降价，5款降幅超过百元。而佳能 IXUS115 HS、索尼 W570、佳能G12、松下LX5GK、尼康P7000在内的多款热门产品也出现了不同程度的价格下调。<BR><BR> “每年的7月和8月均是数码相机的销售旺季，但今年智能手机的风靡给低端数码相机市场带来严峻的挑战。” E世界一位经销商向记者透露，“虽然手机听音乐、拍照已不是新鲜事，但随着手机厂商将手机具体功能不断完善，又集多功能于一身，这使得低端数码相机已不具备任何优势”。<BR><BR> 同时，加之运营商又进行补贴政策来大力促销，多数智能手机的价格已直逼低端数码相机。<BR><BR> 低端产品将淡出一级市场<BR><BR> “随着智能终端的普及，拍照播放功能已是再普通不过的一项应用了，其中最直观的影响就在于低端数码相机已不具备竞争力，今后也将渐渐淡出一级市场，转向二三线城市。”某数码厂商相关人士私下向记者表示。<BR><BR> 记者在QQ空间相册看到了热门机型排行榜，榜单以普通数码相机、单反相机、手机三种数码产品为类别，分别统计了用户使用数量最多的数码设备前三名。在手机榜单上：诺基亚两款产品当之无愧入选三甲，iPhone 4排名第二。<BR><BR> QQ空间负责人表示，QQ空间的主要覆盖人群为学生和白领阶层。因此，分析该榜单即可从一定程度上得知该人群的数码产品使用习惯，对数码产品生产经营<a href="http://b.oecr.com/company" target="_blank" class="relatedlink">企业</a>具有一定的借鉴意义。<BR><BR> 据调查<a href="http://display.oecr.com" target="_blank" class="relatedlink">显示</a>，44.3%的用户认为智能终端能够替代数码相机。而作为智能终端的另一项大众应用，拍照功能也随着终端性能的升级而日益精进。<BR><BR> 市场上中、高端手机的摄像头像素水平已经达到500万或800万，且较之于数码相机，智能终端更加纤薄轻便的特性更容易吸引用户眼球。虽说专业摄影工具的特性仍具有相对稳固的地位，但普通数码相机的市场前景难言光明。<BR><BR> 3G时代，智能手机之所以能在数码市场中一骑绝尘，与运营商的大力补贴不无关系。据悉，中国电信3G手机均价已降至1331元，最低零售价不足300 元。天翼3G智能手机零售均价为1888元，最低零售价已降至800元，单月销量已突破100万部。这让低端数码相机在价格上也毫无优势可言。<BR><BR> 传统厂商面临收购<BR><BR> 随着市场对相机胶片需求的下降，以及带摄像头智能手机的兴起，传统相机厂商已受到了严峻的威胁。据悉，全球老牌胶片厂商柯达的业绩已经远低于巅峰时期。过去6年中，柯达有5年出现了亏损，目前的市值已不到6亿美元。<BR><BR> 对此，柯达相关发言人在一份声明中指出，由于当前市场对知识产权的需求强烈，该公司正在为数字图像专利考虑新的选择。这些专利占柯达美国专利总数的10%。<BR><BR> 国外相关分析师表示，柯达未能提升在数码相机市场的份额，在打印机领域也面临惠普等公司的激烈竞争。他表示：“柯达的业务很混乱，目前无法很好地预计柯达的未来。”<BR><BR> 此外，相对北电和摩托罗拉移动的专利，柯达的专利或许价值较小，因为这些专利无法提升手机或移动<a href="http://ofc.oecr.com" target="_blank" class="relatedlink">通信</a>网络的性能。而柯达的潜在买家包括微软、三星和谷歌等。 <DIV><FONT color="#808080" size=2><IMG src="http://www.oecr.com/xwb/images/bgimg/icon_logo.png"> 已同步至 <a href="http://ome.ac.cn/index.php?m=show&id=3357557353881135" target="_blank">update的微博</A></FONT></DIV></td></tr></table> <!--[diy=diycontentbottom]--><div id="diycontentbottom" class="area"></div><!--[/diy]--> <script src="data/cache/home.js?eOg" type="text/javascript"></script> <div id="click_div"><table 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