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type="text/css"></style> <div id="ct" class="ct2 wp cl"> <div class="mn"> <div class="bm_haa cl"> <div class="bm_h cl"> <a href="http://www.oecr.com/portal.php?mod=rss&catid=58" class="y xi2 rss" target="_blank" title="RSS">订阅</a><h1 class="xs2">文章</h1> </div></div> <div class="kjkjb"> <div class="bm vw" style="margin-bottom:0;"> <div class="h hm"> <div class="zxtoux"><img src="http://www.oecr.com/uc_server/avatar.php?uid=54876&size=small" /></div> <h1 class="ph">日本数码产品市场下滑明显 </h1> <p class="xg1"> 时间：2011-7-21 11:21<a class="zz" href="home.php?mod=space&uid=54876">作者：update</a> 阅读<em id="_viewnum">(1166)</em> 评论: 0</p> <div class="zxfb" ><a href="http://www.oecr.com/portal.php?mod=rss&catid=58" class="y xi2 rss" target="_blank" title="RSS">订阅</a></div> </div> <!--[diy=diysummarytop]--><div id="diysummarytop" class="area"></div><!--[/diy]--> <div class="s"> <div class="ss"><div><span>导读： </span>理光于7月1日宣布，将在10月份收购豪雅以“宾得（PENTAX）”品牌开展的数码相机业务。理光社长近藤史朗充满信心地表示，收购成功使“我们获得了在全球范围内进行竞争的机会”。</div> </div> <!--[diy=diysummarybottom]--><div id="diysummarybottom" class="area"></div><!--[/diy]--> <div class="d"> <!--[diy=diycontenttop]--><div id="diycontenttop" class="area"></div><!--[/diy]--> <table cellpadding="0" cellspacing="0" class="vwtb"><tr><td id="article_content"> 理光将收购豪雅（HOYA）的<a href="http://holographic.oecr.com" target="_blank" class="relatedlink">数码</a>相机业务。收购背景是日本国内的数码相机市场环境迅速恶化。日本市场的萎缩，已蔓延至所有数字家电领域。 <BR><BR> 理光于7月1日宣布，将在10月份收购豪雅以“宾得（PENTAX）”品牌开展的数码相机业务。理光社长近藤史朗充满信心地表示，收购成功使“我们获得了在全球范围内进行竞争的机会”。 <BR><BR> 尽管如此，这两家公司在数码相机市场上却都是“输家”。在按照销量计算的日本国内市场份额中，豪雅为3.6％位居第8，理光为2.6％位居第9（BCN调查）。即使这两家公司加起来也只有6.2％，排名仅列第8位。如果无法实现相当程度的乘积效应，那么收购后仍无法避免陷入苦战。即便如此理光仍决定进行业务合并的背景是，日本国内的数码相机市场环境在迅速恶化。 <BR><BR> 首先，袖珍数码相机的价格开始雪崩式地跌落，2010年6月以后按照金额计算的市场规模持续低于上年同期（BCN调查）。像素等方面已经难以形成差异化，低价机型已下滑到1万日元左右。理光的<a href="http://b.oecr.com/sell" target="_blank" class="relatedlink">产品</a>仅限于袖珍机型。要想在激烈的竞争中生存下来，全力收购豪雅的单反数码相机业务是当务之急。不过，单反相机领域自2011年3月以后，按照金额计算的市场规模也一直低于上年（BCN调查）。 <BR> <P><A href="http://www.oecr.com/data/attachment/portal/201107/21/111905bwz5x5gk66ez56kp.jpg" target=_blank></A></P> <P><A href="http://www.oecr.com/data/attachment/portal/201107/21/111905bwz5x5gk66ez56kp.jpg" target=_blank><IMG src="http://www.oecr.com/data/attachment/portal/201107/21/111905bwz5x5gk66ez56kp.jpg.thumb.jpg"></A></P> <P>个人电脑、电视机市场均疲软 <BR><BR> 理光应该十分清楚，即使将单反相机收入囊中，仅在日本国内还是无法找到出路的，因此今后将采取全力开拓海外市场的方针。理光将在欧美和新兴市场国家开拓市场，目标是3年后将数码相机业务的销售额提高至年1000亿日元，接近目前两公司合计销售额2倍。不过，排名靠前的厂商肯定也会推出同样的战略，所以理光的目标实现的难度并不小。 <BR><BR> 日本国内的个人电脑市场也呈现出萎缩趋势。2010年11月以后，销售额低于上年的月份明显增多（BCN调查）。另外，由于微波信号的完全数字化，预计以2011年7月24日为界，日本国内的<a href="http://display.oecr.com" target="_blank" class="relatedlink">平板</a>电视机市场将遇冷（岩手、宫城和福岛三县除外）。此前，大多数消费者在购买平板电视时，会顺便买台能播放蓝光光盘（BD）等的录像机，但随着微波数字化的完成，预计录像机需求也会减少。 <BR><BR> 突破口只有海外市场！不过在电视机和个人电脑领域，除三星<a href="http://electronic.oecr.com" target="_blank" class="relatedlink">电子</a>等韩国厂商外，台湾和中国大陆厂商也日渐崛起，海外市场的开拓比数码相机还要难。价格竞争也很激烈，预计全球平板电视机市场在2013年按照金额计算将转为缩小（美国DisplaySearch的预测）。 <BR><BR> 对于日本家电业来说，目前唯一的利好消息大概就是智能手机和平板终端的全球性普及了。美国苹果的“iPhone”和“iPad”推动了市场的扩大，而日本厂商则因为向这些终端供应中小尺寸液晶面板而受益颇多。东芝、索尼和日立制作所三家公司为强化业务，目前正在考虑合并中小尺寸液晶面板业务。 <BR><BR> 不过，这几个为数不多的潜力领域也一样，几年之内，肉眼识别极限——330ppi（每英寸的像素数）的中小尺寸面板将达到实用水平，要想凭借技术来提高精细度、增加产品附加值，其难度恐怕会越来越大。如果连中小尺寸液晶面板也要被迫卷入价格竞争的话，那么日本数字家电产业或将全面迎来“寒冬”时代。（日经BP 记者：吉野 次郎、小谷 真幸） </P> <DIV><FONT color="#808080" size=2><IMG src="http://www.oecr.com/xwb/images/bgimg/icon_logo.png"> 已同步至 <a href="http://ome.ac.cn/index.php?m=show&id=14927895821" target="_blank">update的微博</A></FONT></DIV></td></tr></table> <!--[diy=diycontentbottom]--><div id="diycontentbottom" class="area"></div><!--[/diy]--> <script src="data/cache/home.js?eOg" type="text/javascript"></script> <div id="click_div"><table cellpadding="0" cellspacing="0" class="atd"> <tr><td> <a href="http://club.oecr.com/home.php?mod=spacecp&ac=click&op=add&clickid=1&idtype=aid&id=2233&hash=8b440dc3019bf12554d74bc96b1634e6&handlekey=clickhandle" id="click_aid_2233_1" onclick="showWindow(this.id, 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